Moby Wrap was started by parents looking for the perfect baby carrier. After extensive research and trying countless slings and wraps, their solution was a variation on a time-tested European carrier. Made from the softest of cotton fabrics, the Moby Wrap is by far the most comfortable baby carrier available today. It distributes baby's weight evenly on the wearer’s shoulders and hips and aligns baby's center of gravity as close to the wearer's body as possible. Since its inception in April 2003, MOBY (MOther & baBY) has focused on sharing the benefits of babywearing with parents and caregivers worldwide. With informed parenting as its mission, Moby partners with other organizations that emphasize empowering parents. In 2007, Moby Wrap moved out of the founders’ garage and into an office located in Chico, California.